Dating
All projects
Snack
Snack is a free dating app that is dedicated to video
sharing. That’s right - we’ve said our goodbyes to the way
your parents dated, and our hellos to the way that GenZ
actually connects and vibes.
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Step 1: Investigation
Our main goal was to create a brand-new dating app
specifically targeted towards Gen Z users. Our focus was on
developing a modern and user-friendly interface that would
resonate with the target audience. A key challenge was
incorporating AI into the app to streamline the user
experience and make it more intuitive. By leveraging AI
technologies, we aimed to simplify the user onboarding
process, improve video recommendations, and enhance the
overall usability of the Snack app for a seamless and
enjoyable dating experience.
Step 2: Planning
In the Planning phase of the Snack project, our team focused
on training the AI model that would power the app's
functionalities. We integrated AI to enable features such as
taking a personality test to find the most relevant matches,
creating users' 3D avatars for a more personalized
experience, and developing an AI-powered chat system that asks
personal questions and generates biographies. Through careful
planning and consideration, we mapped out the necessary data
requirements, algorithms, and user flows to ensure a seamless
integration of AI technology into the app.
Step 3: Design
We utilized Adobe XD to create wireframes and design for the
app. The decision to use Adobe XD was driven by its powerful
features for creating 3D elements. The challenge we faced was
creating a cohesive user interface that seamlessly integrated
elements of a chatbot, an Instagram-style feed, and the
ability to create avatars. Our design team worked diligently
to strike the right balance, ensuring an intuitive and
visually appealing interface that combined these diverse
features in a cohesive and engaging manner, enhancing the
overall user experience on the Snack app.
Step 4: Development and testing
During the Development and Testing phase of the Snack project,
our team focused on creating a seamless and fast iOS version
of the app. Leveraging their expertise in Swift, the team
developed efficient and optimized code to deliver a
high-performing user experience. Thorough testing was
conducted throughout the development process to identify and
address any issues or bugs, ensuring the app's stability
and reliability. The result was a polished and robust iOS app
that provided Gen Z users with a smooth and enjoyable
video-first dating experience.
Step 5: Release
The iOS version of the app was officially launched to the
public in 2021. The release marked the culmination of the
development process, making the app available for download and
enabling users to connect, interact, and form meaningful
connections on the Snack platform.
Results
Interested in our services? Tell us about your project!
or call us
212-499 0000
What Happens Next?
Schedule a call
We do a discovery and consultation meeting
We prepare a proposal
